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Ask 11°East to check the success factors of your Web presence. Upon your request we'd also benchmark your site against similar offers and produce a report full of practical suggestions for improvement. |
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Do you have the undivided attention of your audience? Are repeat visits and conversion rates within estimate? |
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If user acceptance of a localized Web site isn't meeting your expectaions, you might want to find out why: An audit, done by a local, third party expert will help you to find out the reasons and cure the problem at its roots. Have brand promise, marketing messages and the tonality of your site been carefully adapted to cultural habits of your foreign audience? Are order fulfillment and clearing procedures meeting local expectations? Surveys and practical experience prove: The effort needed to properly localise an online business by far exceeds correct translation of its content. |
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